Hall Automotive: This Week in 1926 — July 15–21, 1926

As Hall Automotive celebrates 100 years in Wisconsin, we reflect on the pivotal moments that have shaped America—and the automotive industry—since our journey began with a Chevrolet dealership in 1926.

By mid-July 1926, America’s highways buzzed with families embracing one of the greatest gifts of the automobile: the freedom to travel. What was once a daunting journey by train or horse-drawn carriage transformed into thrilling weekend adventures by car.

In 1926, the rise in automobile ownership sparked an extraordinary demand for hotels, service stations, restaurants, garages, tourist cabins, and roadside attractions. Entire industries flourished to support travelers eager to explore America by car. Communities, big and small, thrived as motorists uncovered scenic highways, lakeside resorts, state parks, and local businesses. The automobile not only reshaped local economies but also introduced millions of Americans to the wonders of their own country.

The summer of 1926 witnessed a surge of interest in America’s national parks and the great outdoors. Improved highways made iconic destinations like Yellowstone, Yosemite, Glacier, and Rocky Mountain National Park more accessible than ever before. Families rejoiced in camping, hiking, fishing, and sightseeing, experiencing the breathtaking beauty of nature from behind the wheel of their automobiles.

Today’s family road trips carry forward a legacy that began generations ago. While vehicles now offer unparalleled comfort, technology, and safety, the essence remains unchanged: to come together, discover new places, and create treasured memories. As Hall Automotive celebrates 100 years in Wisconsin, we proudly continue the tradition that began with a Chevrolet dealership in 1926, evolving into today’s Hall Automotive organization, which includes Hall Volkswagen, Hall Mazda of Brookfield, our service operations, and our collision center serving drivers across Southeastern Wisconsin.